PARKER DAVIS ROUNTREE

PARKER DAVIS ROUNTREE

brand marketer, writer, food fanatic.

My focus in New York is helping food-related brands (personal and direct-to-consumer) maintain the integrity of the brand while operating with innovative strategies. Writing and culinary styling are also work interests of mine.

My background is in community marketing for direct-to-consumer brands including Outdoor Voices, MINERAL, and mycro.

Content Creation & Strategic Consulting

Ashton Keefe: video content, content strategy, partnerships, project and relationship management.

Chadwick Boyd: video recipe content, consulting.

Evermill: UGC.

Wisconsin Cheese: video content.

Culinary Styling

Condé Nast, Bon Appétit’s Test Kitchen for Bon Appétit: Watch a Cooking Class With Food Editor Shilpa Uskokovic.

Ashton Keefe for FOX, New York Live, Fox 5.

Blog Writing

Relevant Brand Work

MINERAL / mycro

Community Director / Communications Manager

  • Mapped out and executed campaign strategy and email communications for over 30k subscribers.

  • Conceived and conceptualized user-generated content for organic and paid social platforms

  • Generated daily social content and copywriting for Instagram, Facebook, TikTok, and company website

Outdoor Voices

Operations, Analytics, and Communications for Community Team / Field Marketing Assistant

  • Met and maintained an ongoing dialogue with each member of senior leadership to continuously iterate plans to align community strategy with high-level product strategy

  • Developed daily programming across 10 nationwide markets to connect local initiatives to business OKRs

  • Served as boots-on-the ground brand liaison for Austin and Dallas markets, overseeing event execution, product promotion, and networking with local contacts

Education

The New School

Media Writing Essentials Program

Certificate program offering the opportunity to work alongside experts from Rolling Stone and published authors; lessons and hands-on projects reinforcing media industry knowledge and how to write compelling messages for new media and digital channels

Baylor University, Hankamer School of Business

Bachelor of Business Administration

Dual Majors: Marketing; Entrepreneurship and Corporate Innovation

Minor: Corporate Communication

Tier 1 Research School.